“The biggest growth is in what we simply call better health … people are looking for a very low sugar content”

The firm’s U.S. yogurt sales fell -6% year-on-year during Q4 (three months to May 30, 2021), which marked the panic-buying phase of the pandemic, but increased 1% year-over-year, with basic Yoplait Original sales up 4% from two years ago, Hamacher told FoodNavigator-USA (according to SPINS data, the global yogurt category including beverages increased 2.2%, to $ 8.43 million, during the 52 weeks to July 11).

Yoplait is really focused on taking the natural goodness of dairy products and turning them into a joyful experience that the whole family will love … we have added more fruit to each cup, we have increased our vitamin D and calcium and we have made sure that we have sizes that everyone would love. , and we’ve seen the business really start to change. “

“The business: keto ratio in particular has been very incremental in the category”

In terms of category dynamics, he said, the children’s segment is growing, presenting opportunities for GoGurt, especially when parents are looking for more options on the go as children return to school, “But the biggest growth lies in what we simply call better health, which are really low-sugar alternatives to traditional yogurt, so it’s about half a million dollars in the category and growing very strongly.

Image credit: General Mills

“So we launched the proportion of keto-compatible products a year ago [15g fat, 15g protein, 1g sugar], this was the biggest release in the category and it continues to work really well, and then we have the new one : high line ratio in proteins,Which was just released last spring [25g protein, 3g sugar]”.

She added:He : ratio keto business in particular, it has been very incremental in the category. Keto is a different diet, but it is also a code for “low carb”, which is a kind of broader diet that some consumers follow that [strict] ceto [staying in a state of ketosis requires considerable discipline]. If you look online, keto is in the top three [in] yogurt was sought on almost every platform.


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