While many people began baking during the pandemic, for West Knoxville resident Irum Mahmood it became a full-fledged business.
Mahmood opened Inny’s Bake Shop, a keto-friendly bakery, in July 2020. In September, he had so many orders that he had to move from his home to a commercial kitchen.
The idea came to him because he noticed the lack of options in Knoxville for people with dietary restrictions, especially diabetes. She had already been cooking low-carb, low-sugar, gluten-free foods for her diabetic mother, even tweaking old family recipes to make them safe for her mother.
“Any birthday we had or anything like that, I had nothing to eat,” Mahmood said.
As a nutritionist, he said, he had good control over how to stabilize someone’s blood sugar and pack a food with protein. Some of her friends started encouraging her to start a business. He chose the name Inny based on the nickname of his childhood.
He spread the word via Instagram and contacted other local business owners. He soon collaborated with the Golden Roast on its Sutherland Avenue location, turning them into a sugar-flavored pumpkin-flavored syrup. Food groups in the city began posting their Instagram images and spread the word.
“Social media is a wonderful thing,” he said.
After a full year of operation, learn which items are the most popular season by season. Breads are popular in the summer, including jalapeno bread, pizza muffins and focaccia. Best-selling summer sweets include salted caramel brownies and lemon bars, while in the fall cakes are more popular, especially their chocolate pecan.
Her personal favorites all year round are the peanut butter blondies and the focaccia.
“I miss bread a lot since I started eating like my mom,” she said. “[Ours] rivals real focaccia bread. “He also noted that” Many people just miss one type of bread to replace it with meals. “
Their fall menu will be released on September 15th. Some of the new options: a dairy-free apple cider cinnamon bread, a maple bacon bread and a caramelized onion and goat cheese pie. VIP guests will receive a preview soon.
He has also developed milk coffee cakes with pumpkin spices “with a Starbucks straw to make it look like a latte,” he said.
More options are shown on Instagram and innysbakeshop.com. All items are gluten-free, sugar-free, and low in carbohydrates, but may contain nuts or dairy. Their store is also suitable for celiacs, because their kitchen is a dedicated gluten-free facility.
Inny’s does not currently have a shop window, but they are shipped throughout the Americas and delivered to most parts of Knoxville. Some items are also available at The Southern Market in Bearden and Tonya Rea’s Teas and Remedies on North Broadway.
“It gives my little bakery a great purpose to serve people who were previously ignored, such as in local stores or grocery stores,” Mahmood said, but his customers also include “a lot of people who have no restrictions and maybe more adventurer “.
“I encourage everyone to try us at least once,” he said. “Inny’s is for everyone; it’s a great healthy option if you feel like it. “