India’s Lo! Foods eyes exports to Europe with low-carb bakeries and snacks

The current range consists of flours, courgettes, desserts and cookies with low carbohydrate and ketone content.

According to the founder, Sudarshan Gangrade, the goal was to develop low-carb alternatives to the high-carb Indian diet.

Everything! Foods provide less than 5 g of carbohydrates per serving, about 60% less than similar products on the markets.

For example, the typical Murukku contains between 9 and 11 g of carbohydrates per serving, while Lo! ‘S has 2.9 g.

Through these products, the firm hopes to reduce the carbohydrate content in a typical Indian food from 75-85% to less than 50%.

We hope to reduce the incidence of obesity, diabetes, and heart risk by limiting carbohydrates and offering health benefits, especially weight loss and lowering blood sugar levels, blood pressure, and triglycerides.“.

In 2016, about 166 million adults in India are overweight or obese and the number of diabetic adults is estimated to be almost 73 million.

Domestic market(…)

Since its launch two years ago, the company has generated an average of $ 1.5 million in annual sales, with monthly growths amid the pandemic.

In India, Lo! Food products are mainly sold online through e-commerce platforms such as Amazon, Flipkart, Bigbasket and their online store.

Its customer base includes health-conscious consumers, as well as those who are actively trying to lose weight through a keto diet or people with diabetes and whose doctors have advised them to eat foods with fewer carbohydrates.

Export markets(…)

Outside India, Lo! Food products are also available in Singapore and the United States as they have started exporting this year.

https://www.bakeryandsnacks.com/Article/2021/07/22/Cutting-carbs-India-s-Lo!-Foods-eyes-exports-to-Europe-with-low-carb-and-keto-friendly-bakery-and-snacks

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