How OmniPork’s Vegan Spam Musubi Spam is helping fish-focused chain Pokeworks become more sustainable

This month, the major pokework chain, Pokeworks, is testing vegan musubi spam on its menu at seven corporate locations in Washington, New York and California. The chain’s new menu item, which specializes in customizable bowls, was developed in collaboration with Hong Kong’s OmniFoods vegan brand and uses its OmniPork Luncheon (a vegan version of Hormel’s SPAM) instead of pork to recreate fans ’favorite protein. Spam Musubi. Pokeworks is testing the new herbal pork option in time for Veganuary, the campaign that challenges people to become vegan during the month of January and beyond.

“This partnership with OmniFoods is very exciting as we continue to find more vegetable alternatives that can be added to our customers’ favorite bowls in Pokeworks, ”Steve Heeley, CEO of Pokeworks, said in a statement. “With sustainability as one of our core values, we are constantly looking for innovative ways to meet consumer demand that are good for the planet and offer healthy choices for conscious consumers. We look forward to working with OmniFoods to help us showcase [its] Preferred and premium alternative to our traditional Garlic Spam Musubi.

Pokeworks currently operates 65 restaurants across the country, and as it plans to grow to 85 locations by the end of 2022, the chain is looking to diversify its menu with more sustainable protein. In addition to working with OmniFoods (which also recently launched a vegan fish line), Pokeworks has partnered with aquaculture startup WildType to bring its sushi-quality farmed fish, made from a small number of fish cells in a laboratory environment, to consumers once The startup obtains regulatory approval.

Vegan spam is one thing now

Pig-based spam is a staple in many cultures and OmniFoods created a vegan version using non-GM soybeans, peas, shiitake mushrooms and rice to offer consumers a cruelty-free and environmentally friendly option. OmniPork Luncheon initially debuted in Asia, where it entered the menu at McDonald’s Hong Kong and Macao locations in 2020 before being tested in select locations in China in 2021.

OmniFoods debuted in the United States in April with a handful of restaurant partners across the country using their vegan pork products, including OmniPork lunch, in a variety of dishes from lumpia to sushi rolls to musubi. In August, OmniFoods made its retail debut at grocery chains such as Whole Foods Market and Sprouts, bringing the availability of its vegetable products to approximately 40,000 outlets worldwide.


“Following our successful expansion into the United States over the past six months, we are incredibly excited to partner with Pokeworks and bring OmniPork to more people and communities, as well as fulfill our mission to build a multifaceted global food ecosystem. futures, “David said. Yeung, founder and CEO of OmniFoods, said in a statement. “We have no doubt that the new OmniPork Musubi Lunch will be a success, and we look forward to growing our partnership as we take a stand to support Veganuary and appreciate the impact food can have on our world.”

OmniFoods is currently the only company that sells vegan spam, but it could soon face stiff competition from Hormel, which signed an exclusive partnership with food technology company The Better Meat Co. last year. Under the agreement, Hormel 199 Ventures ’venture arm will work to bring new plant-based meat products to market through the unique fermentation technologies of The Better Meat Co., which could lead to the launch of the brand. vegan SPAM.

To learn more about vegan spam, read:

Vegan “spam” has taken over Asia. Now, it’s coming to North America.
McDonald’s launches vegan ‘Spam’ in Hong Kong
The Hong Kong brand presents the world’s first vegan “spam”

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