While WW (formerly Weight Watchers) has been around since the 1960s, the advent of the smartphone has infused some high-tech assistance to the company’s tried-and-true approach to weight loss. These days, the WW app is a key component of how dieters engage with the company’s weight-loss program. It offers guidance, daily check-ins, accountability, activity recommendations, weight tracking and nutritional information all at your fingertips.
WW makes liberal use of a “digital point system that is consumer-focused for more successful weight loss,” explains Antonette Hardie, a registered dietitian at the Ohio State University Wexner Medical Center in Columbus. “Consumers log their points with different point systems through their app.”
The WW app allows users to track food, activity, water intake and sleep. You can use the search bar to look up specific foods and recipe recommendations with the app’s “What’s in Your Fridge?” feature. You can also find weekly meal plans that can help take some of the guesswork out of eating well. The app also offers short coaching sessions that can help you stay on track. The handy barcode scanner feature allows dieters to scan the barcode on packaged foods to find and save their PersonalPoints value.
In addition to the food features, the app also offers mindfulness and meditation activities, exercise recommendations and longer-range tracking to help you understand your typical eating and movement patterns, as well as how you’re spending your PersonalPoints budget. Members can also connect with the company’s social network to build a community of supportive friends within the WW program.
The app permits a one-week free trial. To gain the full functionality of the app, you’ll need to join WW. The company offers several tiers of membership, starting with the digital-only plan. This self-guided option includes the app and a 24/7 live coaching chat service starting at $10 per month.