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So, you decided to create an e-commerce website, do your due diligence on platform research and choose to go with Shopify. After all, Shopify is becoming the Amazon of e-commerce platforms. Even big brands like Nestle, Pepsi and Unilever use it. So it must be a good fit for you, right?
Well, yes! Shopify is an excellent platform for almost every type of business of all sizes. From soloporadores to big companies, Shopify offers the necessary tools for each business stage.
However, this does not come without some warnings – SEO is one of those.
As you grow your business and learn more about SEO, you’ll know that Shopify has some limitations in terms of technical optimization, URL structure, and AMP, among others.
Yes, it is also true that you can fix some of these issues with apps; however, this can add up quickly and increase your monthly costs, which is not a good idea for a small, start-up business.
So what do you do? How do you optimize your Shopify store for more organic traffic? This is where this Shopify SEO guide comes into play.
Here are five essential SEO tips from Shopify on how to increase organic traffic and ranking on Google –no coding or technical skills are required.
1. Do in-depth research on keywords and audience
Just as SEO has changed and evolved a lot in recent years, keyword research has also evolved. Traditional keyword research, based on metrics such as keyword difficulty and then keyword density to optimize your content, really no longer works.
Your new keyword research process should keep your target audience at your center. If you sell keto snacks, for example, it’s very easy to think that optimizing your keto snack category for the keyword “keto snacks” is a good idea.
Before you do, look at the SERPs and search Google for “keto snacks.” You will see that the only transactional result on this page is from Amazon. The rest is commercial research or informational results.
Now think about it again: is it worth going after a keyword like that? Probably not.
Instead, think about the type of keto snacks you sell, what your customers are looking for to find your keto snack products, and use those keywords.
Some examples may include:
The keyword “keto snacks” can be qualified with the word “best” to create the keyword “best keto snacks”, which is a very good keyword for a long article.
Posting an article like this to get “best keto snacks” and linking to the pages of your product and category is also useful for SEO, mainly because this internal link will have very good semantic relevance and fairness to those pages.
2. Start making blocks
Admittedly, even with high quality content, search engines will take a while to rank your content. But in the long run, the content strategy ROI is one of the best you’ll get.
Start simple: Think about who your target audience is, what their issues are with your product or service, and write useful and valuable content. Don’t hold back anything.
For example, if you sell charcoal barbecues based on the pain points of your target audience, these are topics that will resonate with:
How to activate a charcoal barbecue in a fast, easy and safe way?
How to keep a charcoal barbecue longer at the right temperature?
Is cooking with charcoal healthy?
But you don’t have to limit yourself to just the pain points. Useful content may include tips, hints, recipes, and more, such as:
Fillet seasoning for charcoal barbecue.
Fun barbecue games.
Tips for making charcoal barbecue grills.
Cook bread on a charcoal barbecue.
Don’t limit yourself to blogs! If you get the chance, you can also produce videos, podcasts, and social media content. This will amplify your reach and attract more potential buyers.
3. Optimize your product pages
Product pages should always have comprehensive and in-depth content about your products. In general terms, the more you add, the better.
Never use the boiler copy on your product pages or simply copy and paste the product title and description into the product manufacturer’s website or catalog. Also, be sure to create your own product images and, if possible, videos as well.
Another good way to optimize your product page is to link to blog posts that have relevant or useful information. You can do this by simply adding links to featured images from the product page to your blog posts. This will make your product pages more visible in search engine results, as well as provide additional context on what customers can look at.
Make it easy for your customer to understand the features and benefits of your product. Humans are very visual creatures, so adding visual aids will be very helpful.
4. Optimize the pages in your category
Category pages offer an incredible opportunity to organically rank broader product terms and keywords. Optimized category pages have proven to be an effective method for companies to reduce bounce rates and increase session length or any other metric that provides performance information to keep visitors engaged on their website.
Most of your competitors will stick to the standard pages in the Shopify category, so this is where you can beat them.
Add a brief description at the top of the pages in your category about the product or service category itself. Also, use the bottom of the category page to add even more information (longer description) about the product or service category.
This will help increase the semantic value of the product category. And, since category pages have links to products, it will also increase the semantic equity of products.
5. Improve your user experience
It is well known that a high-end user experience causes your customers to get more back and increase your average ticket, among other very important things for any business.
A little known fact is that good user interaction metrics are extremely important for sustainable SEO growth and organic visibility.
Stay time, for example, is the amount of time a user spends clicking on a search result and returning to the search engine results page, is one of the metrics that Google uses to evaluate and evaluate the quality of search results.
Reducing the bounce rate of your website and increasing the average session length are two very effective ways to increase your downtime.
To achieve this, the process is the same. Think about what your target audience is looking for, how they are looking, and what they expect from your products and services and the website experience.
Another way to do this based on data is to use a user tracking tool like Hotjar. In Hotjar, you can view heat maps and actual recordings of user sessions. This can give you good information on how to improve your user experience.
From now on, you’re likely to rely on an A / B testing tool like Google Optimize to test and be 100% sure the changes are better.
General tips for e-commerce companies include dynamic product recommendations, benefits like free shipping, and pop-ups with the intention of coming out with discounts. And as always, don’t make pop-ups.
Shopify is obviously a very powerful platform for e-commerce, but as I said before, it has some caveats when it comes to SEO. However, following the tips outlined above will help you start offsetting the negative SEO aspects of the platform and set up your ecommerce for organic growth.